With over a billion websites out there and even more active internet users, its getting crazy hard to keep your visitors on your website.
Is your website doing anything to grab people’s attention and get them to go “Aah I want that” or are they going “Eeks, get us out of here!
How does the user experience on your website improve your brand perception?
A good user experience on a website can affect how visitors feel about your brand and make a difference in whether they decide to purchase from your site. If a site is unreliable with problems loading or has technical issues, visitors may grow to distrust the site and the brand. If visitors can’t find the product, they’re looking for, they have numerous other options and they will go there. If visitors don’t understand the information on the site, they’ll go where they can get it.
This infographic from Crucial best explains what features of a website click and what don’t!
Infographic: Website Experience and Brand Protection Crucial