Responsive Website Design for Dummies – 2015 Edition
A few years back, many people found optimizing websites as an extremely difficult task. Today, technological advancements have redefined the concept of web design in many ways and responsive design has become the need of the hour. It brings many advantages for small businesses and improving online visibility becomes a hassle free process with responsive design.
What is responsive web design?
A responsive website is a site optimized for viewing on a wide range of devices, screens and resolutions. This design adapts to the available viewing space in the best possible manner and it offers the user excellent viewing experience without having to move left, move right, zoom-in or zoom-out for reading or viewing the text or an image.
Why does a small business need a responsive or mobile-compatible web design?
The number of people, who have started using mobile devices to browse internet, has grown out of all proportions and the recent trends indicate that this figure is going to get bigger in the immediate future. Visitors always expect fast and accurate results and, the features and functions of the mobile devices should go in complete harmony with your website. You need to realize that a huge number of people use iPhone’s to browse internet these days and if you do not make your website mobile-compatible, you will not be able to face the cut throat competition in the online world.
Look at the figures….
- More people in the world own smartphones than toothbrushes
- 50% of mobile users use their device as primary internet source
- 4 out of 5 consumers use smartphones to shop
- 70% of mobile searches lead to an action within the hour and check out this proof
Major benefits that responsive web design offers to a small business
Enhanced user experience
You need to create a mobile-compatible website because it improves the visitor experience and it should be done by hiring a reliable and reputed web design company. A well-optimized site makes a long lasting impression in the minds of the visitors and it also ensures easy access to your business. More than 60% of mobile users abandon a website when they encounter problems during browsing and well designed responsive website rectifies this problem with utmost efficiency.
Walmart acknowledges that a third of its traffic comes from mobile devices
Better reach
There is a dramatic rise in the number of people using their mobiles and tablets for online activities like shopping, searching, social networking and researching and, that is exactly why mobile-ready websites offer better reach and visibility. You can advertise your products/services, provide coupons, map geo location and many more in an instant manner and your customers will get promotional campaigns right where they are.
Improved customer engagement
When a small business owner checks their web analytics, he/she can find that around 25% to 30% of their visitors are coming from mobile devices and in order to keep them engaged or staying in touch with them, you need to offer a responsive design.
One website and one set of code
When you have a responsive web design, you only need to maintain one set of pages and one set of code for your visitors. When you make any changes or add a new feature to your desktop version, they become available on mobile as well.
Better SEO results
A mobile-compatible website increases the local search visibility manifold and it also eliminates the risk of having duplicate content. Consequently, the credibility of the business increases and the search engine crawlers will find the website URL and content easily because responsive web design uses a common URL for both computer and mobile versions.
And when even Google confirms that it prefers responsive web design as the recommended mobile configuration, you better take that as a hint!
We hate to see small businesses waste money, or overspend. They want solutions that contribute to the success of their business and we understand that. 77thflooronline doesn’t just build your website and leave. We show you to use your website to generate new leads and attract potential customers. Mobile Web is a huge market that you can profit from. We build cost-effective “responsive” websites that are compatible with all Mobile Web devices (smartphones, tablets) and normal computers.
Contact us today and we can help your business profit from the huge online world.