In December of 2008 SEOmoz debuted their SEO methodology and search engine optimization basics, with an SEO Pyramid in one of their popular Whiteboard Friday Videos. Since then, there have been many advancements within the search engine’s algorithm.

• Facebook
• Pinterest
• Google+

What the heck is SEO? Learn the basics of the best free marketing on the internet.

In a previous blog post, “7 Reasons why your website is not crawled by Google” I discussed the basics of how Google crawls the web, indexes data, and presents search results. It uses a scoring system called PageRank to the importance of website pages. There are legitimate ways to improve your website’s PageRank score and this is where search engine optimization (SEO) comes in.

SEO – or Search Engine Optimization – is the number one way that you can get a return on your investment, because your investment is $0! SEO comes by many names: natural search, organic search, earned search traffic, but no matter what you call it SEO is a critical component to any online marketing program.

What are search engine algorithms?

Certain algorithms, implemented by Google, Bing, and other search engines, organically find the keywords in your text, as well as relevant linking behaviors, and use them to force-rank all the sites on the web in their respective categories. Though the intricacies of these algorithms are extremely complex, the concept is relatively basic and there are certain tips and tricks that will allow you to win the SEO game. You can optimize your site for any of the many different algorithms, but the industry standard is to optimize for the Google algorithms, as they are typically leading the rest of the industry.

Content is still King.

Even in the year of the World Wide Web, content is still king. Google scans your content for relevant verbiage to understand which categories you should be force-ranked the highest in, and how you should rank in relationship to your competitors. The algorithms also search the code for the HTML title, not the customer-facing title, to find a relevant and understandable summary of the page. Including relevant back links and having your site featured in back links on other websites is also another critical part of the algorithms ranking system. Make sure you that your site is consistently posting fresh, relevant content so the search engines will continue to rank you in the top few links amongst your peers.

Adding your site to the Google Search index

It’s fairly simple to submit your site to Google to make sure they add your site into their search index. Access http://www.google.com/submityourcontent.

If you are having issues with SEO or just don’t have the time to invest in creating a properly optimized website then you may want to consider having 77th Floor Online build one for you. We employ a team of experts that can be a great resource for you in your journey and help you understand search engine optimization and employ the top techniques to get your company recognized among the rest! Visit us online at 77thflooronline.com or call (949) 212-5594 today!