Writing for the web is totally different from writing for print. The average attention span for people is now 8 seconds – 1 second less than goldfish. So what rules should a website owner be following when writing content for the website??How can he convert visitors into paying customers?
Your website needs to be sharp.
After all, your competition is only a click away
Tip #1 – Know your subject
- The “secret” to writing seductive web copy is to write for one person only: your ideal reader.
Everyone’s tuned into the same radio station: WII-FM – What’s In It For Me?
- Don’t write what you like to write. Write what your audience wants to read.
Tip #2 – Nail your headlines
On average, 80% of people will read just the headline – only 20% will read the rest. Here are a few tips to get you thinking:
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- Make an intriguing promise
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- Sneak in some creative adjectives
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- Trigger a response with what,why, how, or when
Tip #3 – Make Content Scan-able
Eyestrain, short-attention spans and our desire for instant gratification all dictate the need for web friendly copy. Making your content easy to scan gives your visitors what they want and keeps their attention longer. Some easy ways to format your web copy are
- Break up text using headings and subheadings
- Create bullet-ed and numbered lists
- Format text with bold, italic, underlining, or color
- Include images, video, infographics
Tip #4 – Stay focused
Search engines want to provide users with web pages that are most likely to answer their search query. Therefore, the tighter the focus of your page, the more likely it is to answer a specific question.
One of the most effective ways to successfully engage your reader, and convert your reader to a sale—is to tell a story that they can relate to, and which offers your products or service as a solution.
Always focus on your customer, not your company
Tip #5 Correct SEO Optimization
Good copy written by a good copywriter can enable visitors to find your site but if the rest of your website doesn’t motivate those visitors to want to learn more about your product or service.
SEO is a continuously changing algorithm and for maximum results you need to
- Write primarily for humans not search engines.
- Research keywords/key phrases and sprinkle your copy with these.
Tip #6 – End with a call to action
This is where you tell visitors what you want them to do! If there’s no call to action, what was the point of the copy? Instead of generic ‘Click here’ buttons, get creative. Here are some examples
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- Five it a try, its free for 6 days
- Are you ready for a new look? We are just a phone call away
Following these 6 steps will help you write some really awesome and engaging copy that will get you visitors and turn them into customers. If you are still not sure about how to get started, lets discuss over more over coffee.We are just a phone call away!