Want to improve organic traffic, drive leads and improve your position in search engine results? There have been significant changes in the recent past with how search engines evaluate the content on your website and decide its rankings.Google has over 200 factors that it takes into consideration for website rankings. Below is a list of on-page elements which contribute towards a perfectly optimized web page. While no single factor below is the make-or-break for getting your page ranking high, in combination, these factors will raise your overall score.
- SEO friendly URL’s
The first 3-5 keywords of a URL are important and should be focused upon. You should always reduce the length of the URL to an abbreviated phrase, containing only 4-5 words if the title is too long to make it perfect.
- Optimized title tags
Keep the number of characters in the title tag not more than 55 as Google only displays around 50-60 characters. And design it so that it includes the target keywords and these keywords are towards the beginning of the tag. Its a definite plus to include the keyword into the H1 and the other heading tags.
- Dazzle with visuals
Be generous with the use of pictures and videos as this increases site time and reduces bounce rate. And there is nothing like visuals to prompt user interaction which will improve rankings. Using ALT attributes to these images will enable them to come up in Google image results.
- Quality Links
Having out-bound links to quality authority webpages that have related information makes it easier for Google to understand what your topic and content is about. A few internal links (to other pages on your site) are also helpful, especially if they tie together similar topics. Internal links also help search engine bots navigate and categorize your site.
- Word count for content
Having around 1500 + words for a webpage content is expected to drive more traffic to your website. However, making it too long would result in readers losing interest and bouncing off your site. So, depending on which industry your website falls into,make sure the content is highly relevant, fresh and at least 500 words.
- Keywords in the content
When we are designing our on-page SEO we like to use one, or at most, two target keywords or phrases per page. This target search phrase and related words can be repeated three to 10 times within body copy. Overdoing it will result in the page getting downgraded as spam.
- Put up social sharing buttons on your website
Including of social media links and / or user discussion or reviews on pages will earn quality in-bound links. Pages with active visitor interaction score higher than static pages.
- Keep your website adaptable to all devices
Whether it is a mobile, smartphone or a tablet; your website should be designed in such a way that it adapts to the user’s device. And with Google’s new April 21st 2015 deadline it is crucial to switch to responsive.For more information on how 77th Floor Online can assist you with your on-page SEO services click or call today.
Also check out this cool graphic to better explain the features of an on-page SEO service
