So you have a small business but you’re are not sure if you really need a website. Let me ask you a simple question:
What’s the purpose of your website?
This seems like a no-brainer question to ask, but most small business owners don’t have a solid answer. They typically say “we want better rankings in Google” or “more traffic” etc. To succeed, any small business needs to know it’s objectives before it can start talking about features and design. We want to know what business goals you hope to achieve with these improvements. Business websites will generally have the following primary goals:
- Generating leads
- Sell products or services
- Generating referrals
- Building credibility
What’s your goal?
Make sure that whatever goals you set they are SMART goals! We use HubSpot’s SMART acronym when setting business goals for websites.
Here at 77th Floor Online, we often see small businesses shying away from expanding their online presence. Usual reasons can include not having the budget available to invest in a website, a fear that the product would not sell online or that websites just do not work!
WEBSITES WORK
In this day and age, if you invest with the correct local web design company and they can help you. At 77th Floor we put the needs of your customers & prospects first when addressing small business website planning. We make it easy for your visitors to take action in order to achieve your business goals.