We are almost there for one of the biggest sporting events in the world: the Super Bowl. And this Sunday, while the New England Patriots and Seattle Sea Hawks battle it out for the coveted title, here are what a whole lot of other people will be doing – More than 110 million folks like you and me will be watching the show. And not just watching – we will also be devouring more food than on any other day. That’s after Thanksgiving of course! Big company marketers are keeping their fingers crossed that their investment pans out. That tends to happen when you’ve got to dole out $4 million dollars for a measly 30 second slot. Check out our competitor’s Super Bowl Ad And this one is our favorite! And Katy Perry will be praying that she doesn’t have an ‘oopsie moment’ (remember Janet Jackson..?) or a blackout! Super Bowl is too big to ignore. Even if people don’t like football they still hang out for the grub and the drinks and maybe, Katy Perry. And this makes the Super Bowl, the apogee of advertising. And when the biggies spend millions of dollars, the small business owner is wondering “What do I do?” And here’s my solution: Kill it on Social Media Posting it on your social media sites will allow people to share your specials and communicate it with others previously unaware of your product or service. The big guys can get pretty pushy on Social media too but their disadvantage is they have a much bigger audience to target. Facebook, Twitter, SEO, Yelp and a whole lot of other web marketing tools out there help the small business owner to reach out to specific audiences. It could be the people living in your city or county who are most likely to convert into customers. While a TV Super Bowl ad could target the whole of America, you can use these tools to get closer to the people that count. You don’t need to spend millions of dollars anymore. All you need is an internet connection and a strong game plan! And because we are really awesome and we want you to be ready for next year, let us help you out now. Do you have an online presence at all? All we want to do is create a website for you to be found online Are you visible online? We can help you be found when those Super Bowl fans are searching for you on their cell phones Are you thinking …”what the heck is Social Media” No biggie…we’ve got you covered! And since you might already have had...
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How many times have you come across a website that has a home page video that takes forever to load or Flash content that doesn’t even show up on your mobile device? Can’t begin to count how often I abandon a search because I couldn’t find the information I was looking for straight away. A website is the virtual face of a business and it never ceases to amaze me how many business owners completely neglect this element. Would you go to a potential client meeting without taking extra care about your appearance? So why don’t you spruce up your website? Treat it like a first date…. 5 ‘Must Haves’ for your Small Business Website These essential elements will help to make sure your website is successful and gets you to where you want to be! Less is More in Website Design The goal today is to create a clean and professional website that is visually appealing AND helps the visitor find what they are looking for without getting over whelmed. Try to keep everything simplistic, or even minimal with only your most crucial content highlighted. Sometimes less really is more. Put yourself in the shoes of who’s coming to your site! What are they looking for? What is the ultimate goal of your potential customer? Confusing navigation layouts will result in people quitting a page rather than trying to figure it out. Sprinkle your website with action items which will help your customer easily do what you want them to do. Call to Action Every website should have a call to action! The call to action is a way to give the visitor a clear route to achieving their objective. When developing call to action buttons, consider what you want the visitor to do: what your primary aim is, and how this fits in with their objectives. Is it to complete a sale? Or do you want them to call you or subscribe to your newsletter? In which case you need to have your phone number and contact form easily visible to them. Whatever it is, you will probably want to drive a sale in some way. Why don’t you let us help you come up with some innovative ideas to drive your business Thou shall not neglect thy Blog It would be nice if you could just take the time to build your website and wait for the traffic and sales to come your way. But sadly it does not happen that way anymore. Ask me…I know it from personal experience. Regular fresh content is what helps to rank your website and pull in the traffic. A...
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For the first time in history, more people use mobile phones and tablets to access the internet than desktops. According to Google, 77 percent of mobile searches occur at home or at work, places where desktop computers are likely to be present. And even when there are desktops available, people are on their phones. A few years back, many people found optimizing websites as an extremely difficult task. Today, technological advancements have redefined the concept of website design in many ways and responsive design has become the need of the hour. It brings many advantages for small businesses and improving online visibility becomes a hassle free process with responsive design. Is your Small Business ready for 2015? What is responsive web design? A responsive website is a site optimized for viewing on a wide range of devices, screens and resolutions. This design adapts to the available viewing space in the best possible manner and it offers the user excellent viewing experience without having to move left, move right, zoom-in or zoom-out for reading or viewing the text or an image. Why does a small business need a responsive or mobile-compatible web design? The number of people, who have started using mobile devices to browse internet, has grown out of all proportions and the recent trends indicate that this figure is going to get bigger in the immediate future. Visitors always expect fast and accurate results and, the features and functions of the mobile devices should go in complete harmony with your website. You need to realize that a huge number of people use iPhone’s to browse internet these days and if you do not make your website mobile-compatible, you will not be able to face the cut throat competition in the online world. Look at the figures…. More people in the world own smartphones than toothbrushes 50% of mobile users use their device as primary internet source 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to an action within the hour and check out this proof Major benefits that responsive website design offers to a small business Enhanced user experience You need to create a mobile-compatible website because it improves the visitor experience and it should be done by hiring a reliable and reputed web design company. A well-optimized site makes a long lasting impression in the minds of the visitors and it also ensures easy access to your business. More than 60% of mobile users abandon a website when they encounter problems during browsing and well designed responsive website rectifies this problem with utmost efficiency. Walmart acknowledges that a third...
Read More“Blogging is a MUST for SEO” Every Small Business needs a Blog to spread the word” The above are phrases we have used a number of times while talking to our clients. Blogging is a way of offering unique, relative, helpful content about what you do and is an important part of everyday organic search engine marketing for your business. It is something that if done correctly, is not only a benefit to your business, but also to your readers and to the community in which you contribute to. Here at 77th Floor Online, we have been playing with the thought for a while. For a long time now(we are ashamed to admit how long) we were going to begin some kind of blog, but we have just been too busy marketing your content! We know it sounds lame but its what it is. Well… we have finally taken the plunge. – See more at: Our...
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