Getting your company’s site up and running is the most important phase of digital marketing that you’ll experience thereafter, so getting this phase right is critical! Our Part 1 shows you how to build a strong digital foundation. 77th Floor Online wants to make sure that you are comfortable with the sink-or-swim moments in your journey, so that you can be successful in bringing your site to market. Launch your website, get your audience, and change the game! Choosing a Web Host Ensuring that you have a best-in-class web-hosting partner is a critical piece in the puzzle. Before you are ready to launch your site, you should partner with an industry leading web host to discuss the type of services you’ll require, the amount of traffic you estimate that your site will get, your plans for future growth, and the intricacies of the information you might hope to collect from your visitors. Once your vendor has this information, he or she will be able to determine whether they can host your site on the level that you need and provide you with a detailed quote. Make sure you really assess whether your vendor is able to support the bandwidth you need, as well as providing safety and security to your visitors. Beautiful Design The first thing your customers will notice when they view your site is the intricacies of your web design. Not only do you need a beautiful aesthetic design, but also ensuring that your site has a great user experience and seamless functionality across platforms is critical. Partnering with a vendor that can provide both design and guidance in understanding the vast intricacies of web design. Search Engine Optimization Now that you have a site up and running, it’s time to make sure you’re getting noticed. As you launch, there are a lot of things you can do along to way that will save you time later! Knowing what you’re doing from an SEO perspective pre-launch can ensure that you’re set up for success as you go live. Partnering with a knowledgeable vendor can save you tons of time, money, and frustration in the long run. Vendor partnership and learning is one of the most beneficial things you can do as you get your site up and running. This relationship will ensure that your site launch is a success from the start. 77th Floor employs a team of experts that can be a great resource for you in your journey. Visit...
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