So you have a small business but you’re are not sure if you really need a website. Let me ask you a simple question: What’s the purpose of your website? This seems like a no-brainer question to ask, but most small business owners don’t have a solid answer. They typically say “we want better rankings in Google” or “more traffic” etc. To succeed, any small business needs to know it’s objectives before it can start talking about features and design. We want to know what business goals you hope to achieve with these improvements. Business websites will generally have the following primary goals: Generating leads Sell products or services Generating referrals Building credibility What’s your goal? Make sure that whatever goals you set they are SMART goals! We use HubSpot’s SMART acronym when setting business goals for websites. Here at 77th Floor Online, we often see small businesses shying away from expanding their online presence. Usual reasons can include not having the budget available to invest in a website, a fear that the product would not sell online or that websites just do not work! WEBSITES WORK In this day and age, if you invest with the correct local web design company and they can help you. At 77th Floor we put the needs of your customers & prospects first when addressing small business website planning. We make it easy for your visitors to take action in order to achieve your business goals. Request a free Quote See our...
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You’ve been hearing from everyone about making your website mobile-ready. But you’ve been procrastinating. Well, your time is almost up! Google has announced that from April 21st on-wards its ranking algorithm will place more weight on how mobile-friendly a website is when users search from a mobile device. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” To check if your website is mobile ready, you can test a few of your pages here For websites that are looking to make the switch, Google has a handy guide to simplify the process Your website is an essential tool for the success of your business and we want to see you succeed. If your website does not use responsive website design, that is, it does not give mobile users the best user experience, then give us a call and get this conversion done. And please reach out to us before the April 21st...
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For the first time in history, more people use mobile phones and tablets to access the internet than desktops. According to Google, 77 percent of mobile searches occur at home or at work, places where desktop computers are likely to be present. And even when there are desktops available, people are on their phones. A few years back, many people found optimizing websites as an extremely difficult task. Today, technological advancements have redefined the concept of website design in many ways and responsive design has become the need of the hour. It brings many advantages for small businesses and improving online visibility becomes a hassle free process with responsive design. Is your Small Business ready for 2015? What is responsive web design? A responsive website is a site optimized for viewing on a wide range of devices, screens and resolutions. This design adapts to the available viewing space in the best possible manner and it offers the user excellent viewing experience without having to move left, move right, zoom-in or zoom-out for reading or viewing the text or an image. Why does a small business need a responsive or mobile-compatible web design? The number of people, who have started using mobile devices to browse internet, has grown out of all proportions and the recent trends indicate that this figure is going to get bigger in the immediate future. Visitors always expect fast and accurate results and, the features and functions of the mobile devices should go in complete harmony with your website. You need to realize that a huge number of people use iPhone’s to browse internet these days and if you do not make your website mobile-compatible, you will not be able to face the cut throat competition in the online world. Look at the figures…. More people in the world own smartphones than toothbrushes 50% of mobile users use their device as primary internet source 4 out of 5 consumers use smartphones to shop 70% of mobile searches lead to an action within the hour and check out this proof Major benefits that responsive website design offers to a small business Enhanced user experience You need to create a mobile-compatible website because it improves the visitor experience and it should be done by hiring a reliable and reputed web design company. A well-optimized site makes a long lasting impression in the minds of the visitors and it also ensures easy access to your business. More than 60% of mobile users abandon a website when they encounter problems during browsing and well designed responsive website rectifies this problem with utmost efficiency. Walmart acknowledges that a third...
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